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A course where knowledge leads to success
Increasing sales with profitable repeat orders is the ultimate goal of any craft business. In today’s competitive craft markets, crafters face many challenges as they create the need and interest in consumers to make a purchase. How, where and at what price to sell are the most common questions crafters ask themselves. The challenges involved can sometimes prove overwhelming and result in the quitting of a dream. A sound selling strategy is a result of an effective branding and marketing performance. Knowing your products, finding your niche market and identifying your customers are important elements to consider from the outset. Whether your goal is to sell directly to consumers or wholesale, this workshop will guide and help you to find an effective selling strategy so that you can place your products in front of consumers or into retail shops.Selling your products with profit is the ultimate goal for your business. Right?
For this, you must know the right selling strategies.
If you need help with your pricing, this workshop is for you.
So let's find out more...
Crafters today, sell their work through many different ways, but not neccessarily the most effective ways. This can result in investing too much time, energy and money with little return. In this workshop we will examine 3 different methods which are; selling direct to consumers, selling online and wholesale. This course is designed for you if you are starting a new venture and need a helping hand selling your handmade creations whilst making a profit. If you already have an existing craft business, you can also benefit from this workshop to analyse your selling strategies with a view to improvement.
This is what we cover during this workshop:
- Knowing your products and market
- The importance of identifying your target audience
- The importance of identifying your competitors
- The importance of having a website and a well-written web content
- The importance of branding
- Selling with profit by adopting a right pricing strategy
- Pros and cons of selling direct to consumers
- Selling through craft fairs and shows
- Consignment vs wholesale
- Selling wholesale to retailers
- Pros and cons of selling wholesale
- Trade shows and exhibitions
- Selling online and the importance of social networking
- Selling to galleries and what you need to know before approaching them
- The importance of developing consistency in your selling strategies
- Troubleshooting selling
- Selling with confidence
Key Facts
| Information | Details |
|---|---|
| Course Fee | £120 Groups or £170 one-to-one Including materials and lunch |
| Time: 9.00-12.30 | 9.00-9.30 Introduction 9.30-11.30 The basics of selling 11.30-12.00 Light lunch 12.00-12.30 Questions and troubleshooting |
| Dates | Group workshops: Sun 28th June Sun 26th July Sun 23rd August.To book a one-to-one workshop, email us three different dates (Monday-Thursday) that are convenient for you to attend. Once availability is confirmed, we will reserve the agreed date for 3 days. By the end of the third day the booking will be confirmed upon full advanced payment. We try to be as flexible as possible, so that you can fit the workshops in with your other life and work commitments. In order to avoid disappointment, please give us plenty of time in advance to check the availability, as we tend to get very busy during the Spring and Summer time. |
| How to pay for your workshop | Full payment is required in advance. Booking are made on a first come first serve basis. Places are limited. Booking is made through clicking the “Book Now” button at the bottom of this page. Secure payment is made through paypal or any major debit or credit cards |
| Level | Suitable for beginners |
| Certification | Attendance certificate on completion of the course |
| Venue | Moji studio, 33 Cromwell Road, No 4, Hove, BN3 3EB. |
Read our student testimonials before booking
The Basics of Selling
The Basics of Selling
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Course Fees
Student testimonials
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- Ruth W, Beginner upholstery, traditional lampshade making and cushion making workshopsExcellent 6 days spent learning new skills and consolidating my previous experience. Tailor made courses with Moji being very accommodating to your needs as a student. Her style of teaching is really good and easy to understand with detailed demo and enough time to do it yourself. The studio is very well equipped making you feel as ease. All courses were more than I had expected and definitely great value for money.
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- Fay M - East Sussex, 2 day beginners upholstery workshopI did the 2 day beginners upholstery workshop with Moji over the weekend as it is a hobby I have been wanting to cultivate for a long time. The one to one tuition format worked brilliantly as it allows you to be completely focused and not feel rushed, just totally immersed in the learning and doing. Doing 2 different styles of seat was great, stage by stage I learnt so much and had a fantastic feeling of satisfaction having used my hands to make something. Especially as its sustainable, making something new out of something old. Moji is fab. Not only she is obviously an experienced and knowledgable professional, but also warm and patient, thorough yet relaxed. A marvellous combination! I would absolutely recommend Moji and this course to anyone. “
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- Sam H, Textile printing and lampshade making workshopsThe course was more than what I had expected. Moji’s Style of teaching is brilliant and I found everything friendly and welcoming.The instructions were very easy to understand and I left knowing that I would be able to do what I had learnt easily again. Photos of each step taken during the workshops are sent by Moji afterwards and that I find very helpful as reference.Thank you for an amazing 2 days.
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- Sue J, Traditional and modern lampshade making workshopsI wasn’t sure what to expect but the course was wonderful and Moji is a great teacher. I have now booked to come back to do both modern and advanced lampshade making courses.”
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- Kate F, 2 day textile printing workshopA very enjoyable experience in a fantastic setting. What I loved most about the workshop was that it is taught in a one to one basis allowing me to go through things in real depth and also to proceed at my own pace
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- Manda Pawelczyk, West Virginia, USA - Traditional lampshade making workshopI loved my experience of learning traditional lampshades with Moji. The one on one instruction made learning both easy and comfortable. Moji has a great way of teaching and sharing her wealth of knowledge.The studio was light and cozy with plenty of room to work in.It was a fun relaxing 2 days and I hope to come back for more workshops
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- Caroline P - South Africa, 5 day complete lampshade making workshopThe workshop was very comprehensive, flexible, informative and enjoyable. Excellent value as one-to-one tuition was just what I was looking for with easy and clear instruction which you don’t usually find in books. The studio was very spacious and comfortable. Wonderful hospitality with delicious food served every day.
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- Zoe D, 3 day textile printing and cushion making workshopMoji is as much a life coach as a teacher. Not only has she given me a fantastically detailed insight into the world of screen printing and a solid base for me to continue forward, she has also helped me understand my objectives so I am leaving this course with real excitement about my future work.
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